‘A Virtuous Business’: Cast and Filming Locations

If you’re looking for a fresh and entertaining K-drama that combines humor with a touch of nostalgia, look no further than A Virtuous Business (Korean: 정숙한 세일즈). Premiering on JTBC on October 12, 2024, and available for streaming on Netflix, this comedy-drama takes viewers back to the 1990s, a time when societal norms were shifting, and taboos about adult products were just beginning to be challenged.

Plot Overview

A Virtuous Business
Source:Tving

Set in 1992, A Virtuous Business follows the lives of the four Bangpan Sisters, a group of women who bravely venture into the world of door-to-door sales for adult products. Despite the stigma surrounding their business, these women embark on a journey of independence, personal growth, and friendship, all while navigating the challenges of rural life in a time when discussions around sexuality were often hushed. Their story is one of resilience, as they confront societal expectations and find strength in their bond as sisters.

Meet the Cast

The series boasts a talented cast that brings these vibrant characters to life:

  • Kim So-yeon as Han Jung-sook: A devoted housewife who leads a modest life but yearns for independence. When financial struggles hit home, she discovers her hidden talent for marketing while selling adult products, transforming her life in unexpected ways.
  • Yeon Woo-jin as Kim Do-hyun: An American-style detective who, after a promising career in the U.S., finds himself unexpectedly transferred to a small-town police station. His character adds a layer of intrigue and charm to the story, creating a fascinating dynamic with the Bangpan Sisters.
  • Kim Sung-ryung as Oh Geum-hee: The brains behind the Bangpan Sisters, Geum-hee uses her elegant upbringing to navigate the complexities of their new business venture, proving that intelligence and grace can go hand in hand.
  • Kim Sun-young as Seo Young-bok: A loving mother who uses her sharp wit to bring humor to even the most challenging situations. Her motivation to provide for her children drives her to join the sales team, showcasing her determination and resilience.
  • Lee Se-hee as Lee Joo-ri: The vibrant single mother and “it girl” of Geumje. Initially seeking excitement, she evolves into a bold and lively member of the Bangpan Sisters, adding youthful energy and enthusiasm to the group.

Themes and Nostalgia

A Virtuous Business not only entertains but also explores deeper themes of empowerment and sisterhood. As the characters navigate their unconventional business, they confront societal expectations and personal challenges, all while supporting one another in their endeavors. The nostalgic 90s setting adds a unique charm, reminding viewers of a time when life was simpler yet filled with its own complexities. The series highlights the importance of friendship and self-discovery, making it relatable to viewers of all ages.

Cultural Adaptation

Interestingly, A Virtuous Business is based on the 2016 British television series Brief Encounters, which aired on ITV. The original series was set in the 1980s, while this K-drama shifts the timeline to the 1990s, reflecting different societal norms and challenges. This adaptation allows the show to delve into themes of female empowerment and the breaking of societal taboos in a way that resonates with contemporary audiences, while still paying homage to its British roots.

Filming Locations

The authenticity of A Virtuous Business is enhanced by its carefully chosen filming locations, primarily in Yangchon-myeon, a part of Nonsan City. This rural setting plays a crucial role in establishing the drama’s atmosphere and period authenticity.

11.01-11.07 Choice Day

Notable Locations Include:

10.29-10.31 Choice Day – Warm up

  • Chungbuk Okcheon Police Station: Incorporating elements of law enforcement, this location ties into the character of the detective and adds depth to the storyline.
  • Chungnam Seosan Sinjeong 1st Community Center: This venue serves as a hub for community interactions and events, reflecting the social dynamics in the series.
  • Chungnam Buiron Majung Elementary School: The presence of a school hints at family and educational themes, exploring the characters’ backgrounds and their relationships.
  • Various Locales in Nonsan: Other notable locations include supermarkets and traditional markets, showcasing daily life and commerce in the 1990s, further enriching the narrative.

Why You Should Watch

With its engaging storyline, relatable characters, and a perfect blend of humor and heart, A Virtuous Business is a must-watch for K-drama fans. The series highlights the journey of women breaking barriers and redefining their roles in society, making it not just entertaining but also inspiring.

Tune in every Saturday and Sunday at 22:30 (KST) on JTBC, or catch it on Netflix in selected regions. Join the Bangpan Sisters on their hilarious and heartwarming journey, and discover the power of friendship and self-discovery in A Virtuous Business! This series promises to be a delightful mix of laughter, emotion, and nostalgia that you won’t want to miss.

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Lynn Kim

With years of experience in international aviation, coupled with a background in travel journalism, I offer a wealth of expertise in the field of tourism. As an avid traveler and enthusiast, I am dedicated to sharing my knowledge and insights to help you embark on unforgettable journeys.